Goldfish Packaging

 This is a packaging redesign for Goldfish Crackers. I wanted to utilize the already strong and recognizable branding the company has to make something unique and eye-catching.

Since the shape of the snack itself is already so iconic, I was immediately drawn to the idea of making the packaging in the same Goldfish shape. I also thought it would be nice to have the package be resealable unlike the bag design currently in use. For the exterior graphics I simply used the official Goldfish Orange to make it look like the crackers, and for the interior I made blue waves so that it would look like the Goldfish Crackers were swimming in their bag. I also placed their tagline, “The snack that smiles back,” along the sides.